Marketing service

GA4, tracking, and dashboards that answer the CFO's questions.

Analytics setup that shows where leads and sales come from so you can stop guessing about marketing performance.

Clean data pipelines from ads to CRM to revenue β€” with the dashboards to make it useful.

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01

Offer

A campaign works when this piece is clear before money is spent.

02

Audience

A campaign works when this piece is clear before money is spent.

03

Page

A campaign works when this piece is clear before money is spent.

04

Tracking

A campaign works when this piece is clear before money is spent.

05

Follow-up

A campaign works when this piece is clear before money is spent.

Plain English

No buzzwords. Here is what this service actually does.

Customers do not care about marketing jargon. They care whether your offer solves their problem and whether the next step feels safe.

For marketing analytics, the goal is campaigns, landing pages, tracking, and plain reporting that show what is working and what needs to change.

The problem

If forms, calls, bookings, purchases, and campaigns are not tracked properly, good decisions become guesswork.

When it makes sense

Best when you run ads, get website leads, use multiple channels, or need clean reporting before increasing spend.

What you get

GA4 events, conversion goals, call/form tracking, dashboards, campaign tags, and monthly insight notes

How we prove it

test conversions, source reports, dashboard screenshots, event naming, and lead-quality review

Marketing without mystery

We explain where the lead came from and what happened next.

If forms, calls, bookings, purchases, and campaigns are not tracked properly, good decisions become guesswork.

For marketing analytics, we connect message, targeting, landing page, tracking, and follow-up. That is how marketing becomes easier to judge.

Simple numbers we watch

  • β€’ Cost per useful lead
  • β€’ Calls, forms, bookings, or purchases
  • β€’ Which message brought the best response
  • β€’ Which page or audience needs improvement

What is included

A practical checklist for marketing analytics.

We look at your offer, audience, budget, landing pages, tracking, and what a good lead is worth to your business. Then we turn the plan into finished work your team can actually use.

Analytics setup can be added to any website or marketing plan.

  • GA4 setup & audits
  • Server-side GTM
  • Consent Mode v2 (Canadian privacy)
  • Looker Studio dashboards
  • CRM + revenue attribution
  • Monthly insights review

You can't optimize what you can't measure β€” but most GA4 accounts are measuring the wrong thing. Brand Nav rebuilds your marketing analytics so every dollar of ad spend is tied to a lead, a customer, and lifetime value.

Server-side, privacy-first

iOS, ITP, and Canadian privacy law all limit what browsers will send. We deploy server-side Google Tag Manager to recover 15-30% of lost conversion data β€” legally and reliably.

Consent Mode v2 is configured so your PIPEDA and Quebec Law 25 obligations are met without breaking measurement.

Dashboards that get opened

One dashboard for the CEO (revenue, CAC, LTV). One for the marketing lead (channel performance, funnel). One for the team (campaigns, creative). Each with a plain-English summary at the top.

Insights, not exports

Monthly readout: what changed, why, and what to do about it. We show up on the call β€” no dashboards handed over and forgotten.

Real-world example

A company can see whether Google Ads, SEO, email, or social brought the enquiry instead of only seeing total website visits.

SEO language

Keywords from your list, written for normal people.

These terms guide titles, headings, internal links, FAQs, and image alt text. We do not repeat them awkwardly; we use them where they help customers understand the page.

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For this marketing analytics page, the keyword list supports the page topic. The main content still explains the service, price expectations, process, proof, and next step in plain language.

Frequently asked

Questions about marketing analytics.

What is marketing analytics in simple terms?
Marketing Analytics is tracking and reporting. Analytics setup that shows where leads and sales come from so you can stop guessing about marketing performance.
When should I pay for marketing analytics?
Best when you run ads, get website leads, use multiple channels, or need clean reporting before increasing spend.
Do I need to understand the technical side?
No. We explain the plan in regular business language, show what is included, and connect the work to campaigns, landing pages, tracking, and plain reporting that show what is working and what needs to change.
Will this page use SEO keywords naturally?
Yes. We use search language from your keyword list, but the page is written for people first. The goal is to sound clear to customers, not stuffed with repeated phrases.
How do I know the links and next steps work?
Service links use dedicated pages, forms and calls-to-action are tested, and related services point to real pages in the same site structure.

Next step

Ready to talk about marketing analytics?

Tell us what you want to improve. We will explain the best next step in plain language and send a fixed scope before any work starts.