Redesign starts with an audit, not a mood board
We review your current pages, search traffic, top queries, backlinks, conversion paths, page speed, mobile usability, broken links, analytics events, and content gaps. Pages that already earn traffic are protected. Pages that confuse visitors or compete with each other are rewritten, merged, redirected, or repositioned.
This prevents the common redesign mistake: replacing a dated site with a prettier site that quietly loses rankings, breaks forms, removes useful copy, or changes URLs without a migration plan.