Branding service
A brand identity that makes your business look trustworthy, consistent, and easier to recognize.
Positioning, voice, logo, colour, typography, and a usage guide — one system, applied everywhere.
First impression
If your logo, colours, wording, and visuals feel inconsistent, customers may assume the business is less professional than it really is.
Logo, colours, type, imagery, and layout rules.
The words customers should remember about you.
Files and examples your team can apply every day.
Plain English
People judge a business before they call. A confusing logo, mismatched colours, or weak message can make a good company look less established than it is.
For brand identity, the goal is a clearer look, voice, and set of design rules your team can use on the website, social media, print, packaging, and sales material.
If your logo, colours, wording, and visuals feel inconsistent, customers may assume the business is less professional than it really is.
Best for new businesses, rebrands, launches, or companies whose current look no longer matches their service quality.
positioning, logo direction, colours, fonts, visual style, brand rules, and applied examples
brand guide, usable files, website/social examples, colour and type rules, and clear do/don't guidance
What is included
We learn what you sell, who you serve, what customers need to believe, and where your brand currently feels inconsistent. Then we turn the plan into finished work your team can actually use.
Identity work is scoped by how many brand assets and applications you need.
Your brand is what people say about you when you're not in the room — but the visual system is what makes them remember to say anything at all. Brand Nav builds full brand identity systems for Canadian service businesses, DTC brands, and B2B companies.
We start with positioning: who you serve, what you promise, what makes you different. Every design decision downstream is judged against that promise.
You get a one-page positioning statement, a voice guide with dos and don'ts, and messaging pillars that your website, ads, and sales team all pull from.
Primary and secondary marks. A colour system that works in dark mode, on print, and on a truck. Typography with real weights and pairings tested for accessibility.
Everything ships in Figma with tokens, plus a PDF brand book your team, printers, and future agencies can follow.
We apply the identity to your website, social templates, email, invoices, and business cards before we hand over. The rollout is the test.
A consultant can look consistent across the website, proposals, LinkedIn, one-page PDFs, and email signature.
SEO language
These terms guide titles, headings, internal links, FAQs, and image alt text. We do not repeat them awkwardly; we use them where they help customers understand the page.
For this brand identity page, the keyword list supports the page topic. The main content still explains the service, price expectations, process, proof, and next step in plain language.
Frequently asked
More Branding
Original marks — never templates — refined until they work at every size, on every surface.
Learn moreInterviews, competitive teardowns, and category analysis that produce a written strategy your team executes.
Learn moreType, colour, motion, and photography rules that scale across web, social, print, and product.
Learn moreStructural and graphic packaging design for CPG, DTC, and retail brands — dieline through to press check.
Learn moreNext step
Tell us what you want to improve. We will explain the best next step in plain language and send a fixed scope before any work starts.