Branding service

Custom logo design that works from favicon to billboard.

A logo and supporting design pieces that make your business easier to recognize and use across web and print.

Original marks β€” never templates β€” refined until they work at every size, on every surface.

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First impression

People decide if you feel trustworthy before they read every word.

A logo that only works in one size, has no clear files, or does not match your audience creates problems every time you need marketing material.

Look

Logo, colours, type, imagery, and layout rules.

Message

The words customers should remember about you.

Use

Files and examples your team can apply every day.

Plain English

No buzzwords. Here is what this service actually does.

People judge a business before they call. A confusing logo, mismatched colours, or weak message can make a good company look less established than it is.

For logo design, the goal is a clearer look, voice, and set of design rules your team can use on the website, social media, print, packaging, and sales material.

The problem

A logo that only works in one size, has no clear files, or does not match your audience creates problems every time you need marketing material.

When it makes sense

Best when starting a business, refreshing an old logo, preparing print material, or needing clean files for vendors and digital use.

What you get

logo concepts, final logo files, colour versions, basic usage notes, brochure or collateral design where needed

How we prove it

vector files, transparent files, print-ready exports, spacing guidance, and real-world mockups

What is included

A practical checklist for logo design.

We learn what you sell, who you serve, what customers need to believe, and where your brand currently feels inconsistent. Then we turn the plan into finished work your team can actually use.

Logo and brochure work is quoted by concept count, revisions, and final deliverables.

  • 3 initial directions
  • Wordmark, mark, and lockup variants
  • Vector + raster in every format
  • Favicon + app icon versions
  • Print-ready CMYK conversions
  • Full ownership + source files

A good logo is the thousandth thing your customers notice β€” but the first thing they trust. Brand Nav designs custom logos for small businesses across the GTA, delivered in every format you'll ever need with full ownership.

Original, not templated

We start with three distinct directions β€” not three variations of the same idea. You pick one and we refine through two rounds of revisions until it works at 16 pixels and on the side of a van.

No AI generators, no marketplace templates. Every logo is drawn from scratch by a designer who can explain every curve.

Every format, forever

SVG, PNG, JPG, PDF, EPS, AI. Light on dark, dark on light, one-colour, and monochrome versions. Favicon and iOS/Android app icon sets. CMYK print files that your printer won't reject.

You own it

Full IP transfer. Source files. A one-page usage guide covering clearspace, minimum sizes, and misuse examples. No monthly licensing, no strings.

Real-world example

A local service company can use the same logo clearly on its website, truck decal, invoice, business card, and social profile.

SEO language

Keywords from your list, written for normal people.

These terms guide titles, headings, internal links, FAQs, and image alt text. We do not repeat them awkwardly; we use them where they help customers understand the page.

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For this logo design page, the keyword list supports the page topic. The main content still explains the service, price expectations, process, proof, and next step in plain language.

Frequently asked

Questions about logo design.

What is logo design in simple terms?
Logo Design is a logo and basic brand pieces. A logo and supporting design pieces that make your business easier to recognize and use across web and print.
When should I pay for logo design?
Best when starting a business, refreshing an old logo, preparing print material, or needing clean files for vendors and digital use.
Do I need to understand the technical side?
No. We explain the plan in regular business language, show what is included, and connect the work to a clearer look, voice, and set of design rules your team can use on the website, social media, print, packaging, and sales material.
Will this page use SEO keywords naturally?
Yes. We use search language from your keyword list, but the page is written for people first. The goal is to sound clear to customers, not stuffed with repeated phrases.
How do I know the links and next steps work?
Service links use dedicated pages, forms and calls-to-action are tested, and related services point to real pages in the same site structure.

Next step

Ready to talk about logo design?

Tell us what you want to improve. We will explain the best next step in plain language and send a fixed scope before any work starts.